In Response to Will Ferguson's Post: Can the marketing concept reach a point of diminishing returns?

I agree that the average consumer would appreciate more features/options/services in whatever product they buy. This can be seen in a variety products in the high-end technology spectrum such as Iphones/tablets and even cars. Each comes with an incredible amount of options, Ipads with their pre-loaded apps and available services such as their E-readers, and cars with features ranging from heated seats to touch screen navigation. It would seem that overall, organizations are headed even more in this direction of providing an infinite list of options to customers. However, as you stated, manufacturers may struggle to keep up with this mindset, by trying to provide customers with their ultimate and personalized product, could end up stretching their resources and manufacturing to the  point where they will cease to make money on the final product. Therefore they establish what the customer would like most out of these additional features and create the product choices from a general consensus. I most likely would not pay for additional features, but instead would prefer to pay for specific necessities most likely included in my product.

With so many companies pushing to provide their customers with more features/applications then what their competitors can offer, is it possible that customer expectations will expand in the future to where the product provided to solve a problem (such as a car to solve the transportation issue of getting from here to there) is not enough? Will consumers consider a lack of these seemingly infinite features to be a deal breaker, or is it already that way?