Saturday, February 16, 2013

In Response to Joseph Maturo's Post: Superbowl 2013 Commercials

Question: Do you think that it is worth these companies paying all this money for a commercial during the Superbowl? What is your opinions on this year's Superbowl commercials?


I would like to say that the money that these companies spend on their time slot for their products are worth it, but I don't believe many of the commercials will persuade customers to buy their product. For the most part Superbowl commercials are focused on laughs and entertainment value instead of the product itself. Many customers will go away remembering the funniest commercial because of the plot of the commercial, but not really remember the product the Ad was for. The Ad's are set out to be memorable, to have customers talking about their brand and therefore promote sales, but instead customers interests start and end with the commercial. Basically I don't know anyone that enjoyed one of the Superbowl commercials that then motivated them to go out and by a product they had never tried before. Superbowl commercials may help persuade current customers to remain loyal to their brands but I do not believe they'd do much more than that. If companies used their expensive time slots to inform new customers as to what benefits their product had while juggling the entertainment value, only then would I say their money was well spent.


Has a funny/entertaining Ad that focused more on a short story/event then the product itself ever persuade you to buy a certain product?

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