In Response to Nicole Rutigliano's Post: Dr Pepper ten, "Not for Women"

I agree that many people will not want to drink soda's and other drinks with the word "Diet" in them due to the fact they most likely contain replacements for natural sugars that customers don't want to consume due to the side effects they may have. I especially agree with your idea that male customers will not buy a diet drink, but possibly due to the fact that dieting does not seem like a "manly" thing to due. In addition I feel the main buyers of soda, at least in large quantities, would be parents during their weekend shopping trip, whether to drink at home, or to give to their children for school lunches, or after soccer practice etc. In my experience  most of my friend's mothers are the ones that venture out to do the shopping, and with the slogan that's been negatively labeled  towards women, I feel that this would deter women shoppers to buy Dr. Pepper Ten, and to supply their children with the soda due to the message that's attached to it. Perhaps if they changed their marketing strategy to a soda that provides the energy to due all the activity's shown in the commercial and remove the "not for women" line, it might increase their customer base.

Do you think this type of marketing may be beneficial to the company?